Opening Animations
Regarding to the concept of app "Go Royal", with "The Points" points earning system, a moving forward arrow (Go Royal) brings out a point (The Points) which explodes and become more points (Points in another meaning). Meanwhile the constant gradient background implied the interspace, possibilities and adorabilities of the app. Direct but meaningful in limited-3-seconds opening.
eDM | OOH
On-going materials to promote the app and educate its users. (In progress)